It's Friday - time for a laugh!

Take a look at this Ikea Cats Parody.

My favourite is of course the geordie but the best line has to come from the scouse, "I'm thinking of swapping mine for a badger"!

Hilarious - happy Friday!

Forget gentle persuasion go for brute force!

At the top of the viral video chart this week is an angry panda selling Egyptian cheese. It's a brave idea from the client suggesting that no one wants to eat their brand of cheese but its great that they have embraced what could be seen as negative advertising.

The reason is, it's based on a great idea which can work across all mediums. It works on TV, as a viral and the idea could be developed further online.

I just like it because people are having fun with marketing instead of taking the world too seriously!

Have a look for yourself and see what you think....

The angry panda

Fantastic PR idea or is it that sex just sells?!

Marketing should all be about ideas, not whether you should be appearing in a particular magazine, or having a blog or sharing information through social media.

An idea should work across all mediums but most of all, if you want to get real attention these days, you need to be brave. You should also dare your customers to be brave. This is why I'm loving the idea from Joy and their new store opening in Wardour Street. The company is asking customers to come to the store naked and they will clothe them for free.

Its a great news story and people can share the idea through social media and I'm sure they'll be a video or too.

Mind you, they do say they sex sells - and it did catch my attention!

Track Day at Croft!

The month of July saw the first track day at Croft for Car-Tech Prestige. I Certainly Wood organised the day for the repair garage based in Hartlepool. Clients were treated to a ride around the track in either the company Porsche or the Lotus 211 pictured and we had a few screams going round!

Some clients brought their own cars to take round on the track so it was a great day comparing car specs, speeds and cornering.

The best bit was watching our only lady driver - garage owner - Lucy Beresford, keep up and scare our guys! Go girl!

Car-Tech Prestige get a fancy new website!

I've been working with a great company in Hartlepool - Car-Tech Prestige. They repair all makes and models of car but specialise in Prestige vehicles too, so if you have a Ferrari, Maserati or Porsche for example they are brilliant! Offers will be continually updated on their lovely new website - www.cartechprestige.com

I Certainly Wood has been working alongside Wonderstuff Studio to develop Oldfields Noted Eating Houses new website. Take a look for yourself at www.oldfieldsrealfood.co.uk There are loads of great offers through the Real Food Club, just join up for free on-line.

Happy Eating!