Forget gentle persuasion go for brute force!

At the top of the viral video chart this week is an angry panda selling Egyptian cheese. It's a brave idea from the client suggesting that no one wants to eat their brand of cheese but its great that they have embraced what could be seen as negative advertising.

The reason is, it's based on a great idea which can work across all mediums. It works on TV, as a viral and the idea could be developed further online.

I just like it because people are having fun with marketing instead of taking the world too seriously!

Have a look for yourself and see what you think....

The angry panda

Fantastic PR idea or is it that sex just sells?!

Marketing should all be about ideas, not whether you should be appearing in a particular magazine, or having a blog or sharing information through social media.

An idea should work across all mediums but most of all, if you want to get real attention these days, you need to be brave. You should also dare your customers to be brave. This is why I'm loving the idea from Joy and their new store opening in Wardour Street. The company is asking customers to come to the store naked and they will clothe them for free.

Its a great news story and people can share the idea through social media and I'm sure they'll be a video or too.

Mind you, they do say they sex sells - and it did catch my attention!