At the top of the viral video chart this week is an angry panda selling Egyptian cheese. It's a brave idea from the client suggesting that no one wants to eat their brand of cheese but its great that they have embraced what could be seen as negative advertising.
The reason is, it's based on a great idea which can work across all mediums. It works on TV, as a viral and the idea could be developed further online.
I just like it because people are having fun with marketing instead of taking the world too seriously!
Have a look for yourself and see what you think....