Marketing should all be about ideas, not whether you should be appearing in a particular magazine, or having a blog or sharing information through social media.
An idea should work across all mediums but most of all, if you want to get real attention these days, you need to be brave. You should also dare your customers to be brave. This is why I'm loving the idea from Joy and their new store opening in Wardour Street. The company is asking customers to come to the store naked and they will clothe them for free.
Its a great news story and people can share the idea through social media and I'm sure they'll be a video or too.
Mind you, they do say they sex sells - and it did catch my attention!
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